Introducing RouteSmart’s New Product Names
We’ve updated our product names to better reflect what each RouteSmart solution does and how they work together.
– 3 Min Read
We’re updating our product names to reflect better what each intelligent route planning solution does—and how RouteSmart products work together to support daily optimization and long-term planning.
As RouteSmart continues to grow across industries and support increasingly complex operations, clear product naming becomes more important. While our technology has continued to evolve, our product names didn’t always clearly communicate purpose, differentiation, or how solutions fit within the broader RouteSmart portfolio.
This update is part of a broader brand evolution focused on clarity, consistency, and long-term product strategy.
A clearer RouteSmart product lineup
This update supports a clearer product structure that helps customers understand what each solution does and how RouteSmart supports them over time.
RouteSmart Optimize is RouteSmart’s flagship intelligent route planning solution focused on daily route optimization and execution. It supports operational teams that depend on real-time efficiency, accuracy, and flexibility (formerly RouteSmart Online).
RouteSmart Plan is a strategic route planning solution designed for planners and GIS professionals. It supports long-term planning, scenario modeling, and GIS-driven workflows (formerly RouteSmart for ArcGIS Pro).
RouteSmart Engine is the core technology that powers RouteSmart’s intelligent route planning solutions. It provides the scalable foundation that enables optimization and planning across industries (formerly known as RaaS).
What hasn’t changed
RouteSmart’s technology, performance, and commitment to customer success remain the same. Only the product names have changed—making it easier to understand what each solution does and how they work together.
Frequently Asked Questions
Why did RouteSmart update its product names?
RouteSmart updated its product names to make them simpler, clearer, and more intuitive. Our goal is to help you quickly understand what each product does and how it supports your operation. The new names also reflect our growth and the industries we serve.
Did RouteSmart change its technology?
No. RouteSmart’s technology, performance, and core functionality remain the same. Only the product names have been updated.
What is RouteSmart Optimize?
RouteSmart Optimize is RouteSmart’s flagship intelligent route planning solution focused on daily route optimization and execution.
What is RouteSmart Plan used for?
RouteSmart Plan is a strategic route planning solution designed for planners and GIS professionals to support long-term planning and scenario analysis.
What is RouteSmart Engine?
RouteSmart Engine is the core technology that powers RouteSmart’s intelligent route planning solutions across industries.
