Bye Bye Buyer's Remorse: How to Avoid Regret and Love Your Purchase | RouteSmart Technologies
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Bye Bye Buyer’s Remorse: How to Avoid Regret and Love Your Purchase

April 19, 2023

Imagine this: You’ve just made a big purchase, maybe a new TV or a fancy blender, and you can’t wait for it to arrive. The day finally comes, and you eagerly rip open the box to find…a broken screen or a blender that doesn’t blend. It’s unfortunate, to say the least. But what’s worse is the feeling of regret that sets in when you realize you could have avoided the whole mess with a little more research or better communication from the seller.

If this scenario sounds familiar, you’re not alone. Individuals and businesses alike experience buyer’s remorse. And when it comes to procuring IT solutions, purchasing regret is certainly not uncommon for business leaders. A Gartner survey conducted in late 2021 revealed that a significant 56% of the organizations surveyed experienced a high degree of buyer’s remorse over their largest tech-related purchase made in the past two years.

Communication and transparency are paramount when it comes to preventing buyer’s remorse

But don’t worry, there are ways to prevent that feeling of regret and ensure that you’re satisfied with your purchase.

Communication and transparency are paramount when it comes to preventing buyer’s remorse. Customers want to be kept in the loop about the status of their service and understand exactly what they’re paying for, including any fees or extra charges. This means that service providers need to be upfront and clear about pricing, billing, and any potential delays or issues that may arise during the service process.

In addition to communication and transparency, flexibility in service options is key. Customers appreciate having a range of options to choose from when it comes to the type and level of service they receive. This can include options for different levels of service, appointment times that work best for their schedule, or the ability to customize the service to their specific needs.

Ultimately, the goal for service providers should be to ensure that customers are happy with their purchase and don’t experience buyer’s remorse. By focusing on communication, transparency, and flexibility, service providers can build trust and loyalty with their customers, which can lead to repeat business and positive reviews.

So, next time you’re making a big purchase or hiring a service provider, remember the importance of communication, transparency, and flexibility. By doing your research and choosing a provider that prioritizes these factors, you’ll be more likely to have a positive experience and avoid that dreaded feeling of buyer’s remorse.

Read the full survey here.

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Doug Hill, Vice President, Marketing

Doug holds more than 25 years of experience in marketing, product marketing and management, specializing in B2B marketing, competitive intelligence, international sales, and forecasting and budgeting. He maintains relationships with clients, prospects, business partners and resellers around the world to stay engaged with market trends, allowing us to create the most effective products.